Professional background

As a marketing, SaaS and technology entrepreneur with over 25 years of marketing, innovation and business-building experience.

I founded AdvisrME (SaaS) and Advisr (Insurtech Marketplace), to leverage the power of online marketing, customer relationship management, and verified customer reviews to enhance the visibility and credibility of insurance brokers and B2B sales agents.

Before launching AdvisrME and Advisr, I co-founded and exited Switched On, a digital agency that achieved over $40m of B2B sales and built a team of 40+ in 5 years. I also held leadership roles at eBay, Fairfax, and Mycareer, where I drove customer acquisition, online advertising, search and distribution, and strategic partnerships across various domains. My achievements have been recognised in the BRW Fast 100 and Deloitte Fast 50 awards.


I serve as a board member of Insurtech Australia and Opportunity International Australia. I am also a prior member of the Entrepreneurs' Organisation and an avid speaker at conferences and events.

Fachgebiete

Business Development, Strategic Partnerships, SaaS Sales, Marketing, Team Leadership